Hailey Bieber ha recentemente lanciato la sua nuovissima linea di prodotti per la cura della pelle, Rhode. Con la sua attenzione alla bellezza, Bieber spera di aiutare le persone con i soldi che guadagna da Rhode con la Rhode Futures Foundation. Durante un’intervista con People, Bieber ha detto che ha “sempre sognato” di iniziare la sua linea e che il viaggio verso Rhode è stato lungo. Non è stato fino alla pandemia, tuttavia, che ha iniziato a concentrarsi sul concetto della linea di prodotti per la cura della pelle e a incontrare i dermatologi per fare un brainstorming sui prodotti.
Hailey Bieber is facing a lawsuit
Following the release of her new skincare line, Rhode, Hailey Bieber is in some legal hot water. According to E! News, Bieber was recently hit with a trademark infringement lawsuit from a company with the same name. The company's founders, Purna Khatau and Phoebe Vickers, explained that Bieber "previously sought to acquire the RHODE mark," but the two ultimately "refused." They claim Bieber's brand "will quickly swamp Rhode's market presence, confuse the marketplace and ultimately destroy the goodwill and reputation of the RHODE brand."
The founders released a statement on Instagram, "Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand 'rhode.' We didn't want to file this lawsuit, but we had to in order to protect our business." The statement continues, "We admire Hailey. She has worked hard and earned the ability to create her own skin-care line." Despite such, Khatau and Vickers stated that they "don't want to sue Hailey; we want to celebrate her. As fellow women entrepreneurs, we wish her every success."
Bieber just launched Rhode on June 15 and has been focused on promoting the brand over the past week. She even stopped by Jimmy Fallon and "Good Morning America" while on a press run in New York City. She has yet to publicly comment on the pending lawsuit.